Meticulously designed by Fender Katsalidis Architects and superbly located in Melbourne’s leafy northeast, Hallmark Ivanhoe is “A signature address to call home” with 35 exquisite residences. PARDON worked alongside the award-winning architectural practice and Beulah International to develop a confident brand for a truly word class project. With kitchens designed by Adam D’Silva and landscaping by John Patrick.

RETURN ON INVESTMENT: over 90% of residences sold prior to the official launch. Including 80% after only two weeks at sales as mentioned in Urban Melbourne

Brand naming / Identity / Branding / Brand experience / Print advertising / Collateral / Display suite / Photography

The results speak for themselves. The PARDON team worked tirelessly from concepts to completion. Creating a fantastic brand for Hallmark. We’ve sold over 85% of the property before the official launch. PARDON’s design response to the demographic has contributed to Hallmark’s commercial success.”


Beulah, Melbourne

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